Imagine the scenario: You are standing at a bus stop waiting for that damn number 11a to come. You've played Angry Birds so many times you could practically do it blindfolded! Same bus stop, every day. The only thing that changes is the advert on the bus stop. Then you remember about the new augmented reality iphone app you downloaded.
Simply launch the app, which triggers the view of the world from the camera on the back of the iphone. Pointed at the bus stop advert, it recognises the image and begins playing the trailer of the movie on your iphone, positioned on top of the still shot advert.
Now extend this to everyday life - newspaper headlines which come alive, boxes of branded ingredients which trigger short videos of recipe ideas. All by simply viewing the world through your iphone or smartphone.
The truth of the matter is, this technology is already present. It's only a matter of time before it becomes worldwide everyday use.
Simply launch the app, which triggers the view of the world from the camera on the back of the iphone. Pointed at the bus stop advert, it recognises the image and begins playing the trailer of the movie on your iphone, positioned on top of the still shot advert.
Now extend this to everyday life - newspaper headlines which come alive, boxes of branded ingredients which trigger short videos of recipe ideas. All by simply viewing the world through your iphone or smartphone.
The truth of the matter is, this technology is already present. It's only a matter of time before it becomes worldwide everyday use.
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