Wow! We all know by now how much easier online shopping is. It's so easy to find the best tv, or the highest recommended beard trimmer. But what about something more objective, like clothes?
The one remaining industry that continues to flourish is the high-street clothing market. Everything from Topshop to M&S to Urban Outfitters have of course expanded to huge online stores, but it is their physical shops in your local town that draw in so many customers. And why do people love going into those shops on the high-street? You walk in, you see something you like, you try it on....
Wait. Online, you "type in", you "browse through", you "try on".
No, surely not.
Believe it or not, Augmented Reality Clothes Shopping could well be the next step in the fashion industry. Imagine if you could sit at home, or your laptop or your iPhone and see yourself wearing the clothes. Do a twirl for the mirror! Even that is no exaggeration; the beauty of augmented reality is that it adapts to the changes it sees. Does my bum look big in this? Turn round and have a look in the "virtual mirror" and see! If that top doesn't quite suit, how about just swiping and trying the next item on. No more long waits for the fitting room or wrestling to get into the jeans that are too small.
Maybe there is a downside to all this ease of shopping. If we sit at home for everything - from food shopping to buying the latest wardrobe wears - we might not be able to fit into those jeans when they arrive after all!
The one remaining industry that continues to flourish is the high-street clothing market. Everything from Topshop to M&S to Urban Outfitters have of course expanded to huge online stores, but it is their physical shops in your local town that draw in so many customers. And why do people love going into those shops on the high-street? You walk in, you see something you like, you try it on....
Wait. Online, you "type in", you "browse through", you "try on".
No, surely not.
Believe it or not, Augmented Reality Clothes Shopping could well be the next step in the fashion industry. Imagine if you could sit at home, or your laptop or your iPhone and see yourself wearing the clothes. Do a twirl for the mirror! Even that is no exaggeration; the beauty of augmented reality is that it adapts to the changes it sees. Does my bum look big in this? Turn round and have a look in the "virtual mirror" and see! If that top doesn't quite suit, how about just swiping and trying the next item on. No more long waits for the fitting room or wrestling to get into the jeans that are too small.
Maybe there is a downside to all this ease of shopping. If we sit at home for everything - from food shopping to buying the latest wardrobe wears - we might not be able to fit into those jeans when they arrive after all!
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